# iPhone Air — Incredibly light and thin

A feature-tour launch film that alternates one-line headlines on pale grey with a single product shot per feature. It runs from the titanium frame to the cameras, chip and battery, then ends on the Apple logo and a long black tail.

- Code: LN-0842
- Kind: Launch film
- Format: Feature tour
- Brand: iPhone Air
- Length: 53.6s · 25 beats · 28 beats/min · 13 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Premium, Minimal, Big type, Music-led, No voiceover, Morph transitions, Device mockups
- Original: https://www.youtube.com/watch?v=sKJ0_NNcJzI
- Full breakdown: https://cutmap.co/v/iphone-air-incredibly-light-and-thin

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/iphone-air-incredibly-light-and-thin.