# Jordan — Failure

A live-action sports ad that cuts archival game footage of missed shots and falls against a voiceover about failure, then ends on the Jumpman logo. The only copy is the logo, and the speech is what makes the claim.

- Code: AD-0097
- Kind: Ad
- Format: Brand manifesto
- Brand: Jordan
- Length: 32.8s · 15 beats · 27.4 beats/min · 13 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Documentary, Emotional, Voiceover, Dark UI, Slow and deliberate, Fast cutting
- Original: https://www.youtube.com/watch?v=JA7G7AV-LT8
- Full breakdown: https://cutmap.co/v/jordan-failure

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/jordan-failure.