# Kia — Deliver to Inspire

A cinematic brand film in which a boy chosen as a FIFA World Cup 2026 Official Match Ball Carrier is quietly encouraged by former World Cup players, then walks out to deliver the ball to the referee in a packed stadium. It ends on a Telluride parked outside the stadium and the Kia and FIFA lockup.

- Code: BR-0305
- Kind: Brand film
- Format: Brand manifesto
- Brand: Kia
- Length: 30.1s · 17 beats · 33.9 beats/min · 8 hard cuts
- Industry: Automotive, Sport
- Style: Cinematic, Dark UI, Slow and deliberate, Music-led, No voiceover, Captions, Premium
- Original: https://www.youtube.com/watch?v=n9vfw9caCYo
- Full breakdown: https://cutmap.co/v/kia-deliver-to-inspire

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kia-deliver-to-inspire.