# Kia — Master Plan

A 30-second live-action story of a boy from a kids' match to walking out at a World Cup as the Official Match Ball Carrier. The film cuts between a youth pitch, a Kia SUV, three football legends and a stadium tunnel, then returns to the pitch for the Kia and FIFA lockup.

- Code: AD-0477
- Kind: Ad
- Format: Live-action product film
- Brand: Kia
- Length: 30.1s · 22 beats · 43.9 beats/min · 18 hard cuts
- Industry: Automotive, Sport, Media
- Style: Cinematic, Live action, Emotional, Fast cutting, Music-led, No voiceover, Match cuts, Premium
- Original: https://www.youtube.com/watch?v=zZHYmSkQKqc
- Full breakdown: https://cutmap.co/v/kia-master-plan

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kia-master-plan.