# Kia — Telluride X-Pro, Built for the Greater

A music-led, voiceover-free CGI launch film that follows the Telluride X-Pro from a dark Los Angeles city dusk, through a night road climb, into a bright mountain landscape, and ends on a two-car hero shot and the Kia logo.

- Code: LN-1280
- Kind: Launch film
- Format: Live-action product film
- Brand: Kia
- Length: 89.3s · 24 beats · 16.1 beats/min · 35 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Music-led, No voiceover, Slow and deliberate, Product macro, Push-ins, Whip pans
- Original: https://www.youtube.com/watch?v=RiMx6A74zLk
- Full breakdown: https://cutmap.co/v/kia-telluride-x-pro-built-for-the-greater

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kia-telluride-x-pro-built-for-the-greater.