# Kia — Telluride X-Pro Design

A dark-studio product film that circles the next-generation Telluride X-Pro in slow macro moves, tours the interior, then ends on a front-on hero, the line 'Built for the greater' and the Kia logo. The opening exterior sequence returns as a reprise in the last 8 seconds.

- Code: LN-1279
- Kind: Launch film
- Format: Live-action product film
- Brand: Kia
- Length: 40.1s · 21 beats · 31.4 beats/min · 16 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Product macro, Dark UI, Music-led, No voiceover, Slow and deliberate, Push-ins
- Original: https://www.youtube.com/watch?v=MYrx_F2JqnM
- Full breakdown: https://cutmap.co/v/kia-telluride-x-pro-design

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kia-telluride-x-pro-design.