# Knight — For Every Version of You

A black-and-white short ad that follows one wristwatch through a lifetime of moments, from a schoolboy at a bus stop to a hiker on snowy steps to a boy in a park, then cuts to white-background product shots and a closing line. It was made with Runway's AI tools, so the film doubles as a demo of what the tool can do.

- Code: AD-0023
- Kind: Ad
- Format: Brand manifesto
- Brand: Knight
- Length: 34.8s · 27 beats · 46.6 beats/min · 30 hard cuts
- Industry: Fashion and beauty, Consumer electronics, Creative studio
- Style: Cinematic, Monochrome, Fast cutting, No voiceover, Music-led, Documentary, Emotional, Premium
- Original: https://x.com/runwayml/status/2043691996477366499
- Full breakdown: https://cutmap.co/v/knight-for-every-version-of-you

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/knight-for-every-version-of-you.