# Krea — Krea 1 launch

A music-led kinetic type launch film for an image model. One big word at a time sits over AI-generated images, and a light-grey section of reference tiles shows the style feature. It ends on a URL typed over a knight image.

- Code: LN-0283
- Kind: Launch film
- Format: Kinetic type film
- Brand: Krea
- Length: 22.3s · 20 beats · 53.8 beats/min · 7 hard cuts
- Industry: AI, Design tools, Creative studio
- Style: Kinetic type, Big type, Beat-synced edit, Music-led, No voiceover, Match cuts, Fast cutting, Minimal
- Original: https://x.com/krea_ai/status/1934981993722466454
- Full breakdown: https://cutmap.co/v/krea-krea-1-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/krea-krea-1-launch.