# Kurzgesagt — Health Journal launch

A 77-second product ad that opens on a parody animated 'beach body' challenge, swaps to live-action hands flipping through a health journal, then cuts back to animation for a habit story and a merch finish. No voiceover; music and sound carry it.

- Code: AD-0307
- Kind: Ad
- Format: Live-action product film
- Brand: Kurzgesagt
- Length: 76.7s · 18 beats · 14.1 beats/min · 14 hard cuts
- Industry: Wellness, Health, Consumer apps
- Style: Mascot, Characters, Flat 2D, Live action, Cinematic, Humorous, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=UnrtLi7YIY4
- Full breakdown: https://cutmap.co/v/kurzgesagt-health-journal-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kurzgesagt-health-journal-launch.