# Kurzgesagt — The Moment Kurzgesagt Changed Forever

A flat-vector brand story in which the channel's bird mascots watch their own origin in a cinema, from a hand-made first video to a calendar that sells, and it ends on a shop page and a thank-you banner. Live-action calendar footage sits inside the illustrated world.

- Code: BR-0259
- Kind: Brand film
- Format: Brand manifesto
- Brand: Kurzgesagt
- Length: 128.4s · 22 beats · 10.3 beats/min · 17 hard cuts
- Industry: Education, Media, E-commerce
- Style: Flat 2D, Characters, Mascot, Gradients, Match cuts, Music-led, Playful, Premium
- Original: https://www.youtube.com/watch?v=yDMZJ7LgrGY
- Full breakdown: https://cutmap.co/v/kurzgesagt-the-moment-kurzgesagt-changed-forever

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kurzgesagt-the-moment-kurzgesagt-changed-forever.