# Kurzgesagt — What Makes Kurzgesagt So Special?

A 129-second flat-vector film in which the channel's own bird characters stand in for the studio team and show how a video gets made: research, script, animation, music, voice, then membership perks. It runs on hard cuts between small bird-populated sets, with a movie-theatre countdown in the middle and a membership pitch at the end.

- Code: BR-0201
- Kind: Brand film
- Format: Brand manifesto
- Brand: Kurzgesagt
- Made by: Kurzgesagt
- Length: 129.5s · 22 beats · 10.2 beats/min · 16 hard cuts
- Industry: Media, Education, Entertainment
- Style: Flat 2D, Characters, Mascot, Playful, Music-led, Gradients, Morph transitions, Humorous
- Original: https://www.youtube.com/watch?v=OvKr6loCciE
- Full breakdown: https://cutmap.co/v/kurzgesagt-what-makes-kurzgesagt-so-special

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kurzgesagt-what-makes-kurzgesagt-so-special.