# Kurzgesagt — Your Hidden Superpower

A 107-second ad that opens as a charming 2D bird story about curiosity, then switches to live-action product shots of a spiral-bound Curiosity Guide, and closes with shop cross-sells and a link call to action.

- Code: AD-0342
- Kind: Ad
- Format: Problem and solution
- Brand: Kurzgesagt
- Length: 107.0s · 22 beats · 12.3 beats/min · 10 hard cuts
- Industry: Education, Media, E-commerce
- Style: Flat 2D, Characters, Mascot, Music-led, No voiceover, Captions, Playful, Device mockups
- Original: https://www.youtube.com/watch?v=itBBsQRv0EU
- Full breakdown: https://cutmap.co/v/kurzgesagt-your-hidden-superpower

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/kurzgesagt-your-hidden-superpower.