# Lamborghini — Urus SE, Dare To Live More

A 95-second cinematic launch film for the plug-in hybrid Urus SE. It opens with medical scans (cells, a heart, an MRI body) that morph into an X-ray of the hybrid powertrain, then cuts between athletes, a dancer and a night-out story, with the orange SUV tying every thread together.

- Code: LN-1325
- Kind: Launch film
- Format: Brand manifesto
- Brand: Lamborghini
- Length: 95.5s · 16 beats · 10 beats/min · 33 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Dark UI, Fast cutting, Music-led, No voiceover, Match cuts, Slow and deliberate
- Original: https://www.youtube.com/watch?v=sKPItaB5beY
- Full breakdown: https://cutmap.co/v/lamborghini-urus-se-dare-to-live-more

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lamborghini-urus-se-dare-to-live-more.