# Lay's — Last Harvest

A 60-second live-action Super Bowl spot with no voiceover and no dialogue we can hear. A farmer and his daughter share a porch on his last night before retirement, and cutaway memories of planting, snacking and harvesting together lead to a retirement party and a tearful hug. The brand arrives only as a few props and, at the end, a title line and lockup.

- Code: AD-0088
- Kind: Ad
- Format: Customer story
- Brand: Lay's
- Length: 60.1s · 22 beats · 22 beats/min · 16 hard cuts
- Industry: Food and drink, Retail
- Style: Cinematic, Emotional, Live action, Premium, Slow and deliberate, Music-led, Documentary
- Original: https://www.youtube.com/watch?v=EBnLXlvrNng
- Full breakdown: https://cutmap.co/v/lay-s-last-harvest

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lay-s-last-harvest.