# Leica Leitzphone powered by Xiaomi — Philosophy

A 2-minute brand documentary that lets Leica and Xiaomi people explain one idea, focus on the essential, over interview cutaways, workshop and street footage. It opens and closes on the phone in black.

- Code: BR-0234
- Kind: Brand film
- Format: Brand manifesto
- Brand: Leica Leitzphone powered by Xiaomi
- Length: 121.9s · 34 beats · 16.7 beats/min · 53 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Documentary, Dark UI, Captions, Product macro, Premium, Slow and deliberate, Music-led
- Original: https://www.youtube.com/watch?v=_qSrdn4of64
- Full breakdown: https://cutmap.co/v/leica-leitzphone-powered-by-xiaomi-philosophy

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/leica-leitzphone-powered-by-xiaomi-philosophy.