# Linear — Introducing Loops

A monochrome, music-led launch film in which one virtual camera flies around glowing orbital rings of workflow steps, then pulls back until the rings shrink into the Loops icon and the Linear logo. There is no voiceover and no product UI.

- Code: LN-0159
- Kind: Launch film
- Format: Kinetic type film
- Brand: Linear
- Length: 40.5s · 14 beats · 20.7 beats/min · 0 hard cuts
- Industry: Developer tools, Productivity, AI
- Style: Dark UI, Technical, One continuous camera, Minimal, Slow and deliberate, Music-led, No voiceover, Morph transitions
- Original: https://x.com/linear/status/2079233260161323371
- Full breakdown: https://cutmap.co/v/linear-introducing-loops

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/linear-introducing-loops.