# Livingbridge — Brand launch identity film

A 60-second kinetic type and geometry film that introduces a private equity firm's new identity. Short typed lines on flat colour fields carry the message, and the logo, palette, type specimen and a circle-and-dot shape system are shown as the identity assets while they animate.

- Code: BR-0067
- Kind: Brand film
- Format: Kinetic type film
- Brand: Livingbridge
- Made by: Buff
- Length: 60.1s · 30 beats · 30 beats/min · 19 hard cuts
- Industry: Fintech, Marketing
- Style: Kinetic type, Flat 2D, Minimal, Music-led, No voiceover, Match cuts, Beat-synced edit, Bold
- Original: https://www.youtube.com/watch?v=d1MINa9JJDk
- Full breakdown: https://cutmap.co/v/livingbridge-brand-launch-identity-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/livingbridge-brand-launch-identity-film.