# Logitech Flip Folio — Flip into Joy

A fast, lifestyle-led ad for an iPad keyboard case. Four vignettes (a café table, a gallery, a beach) each end on a 'Flip into…' line, then a 3D product shot and the Logitech wordmark close it out.

- Code: AD-0351
- Kind: Ad
- Format: Live-action product film
- Brand: Logitech
- Length: 48.1s · 30 beats · 37.4 beats/min · 22 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Fast cutting, Whip pans, Match cuts, Music-led, No voiceover, Product macro, Playful
- Original: https://www.youtube.com/watch?v=lOWoHwB-Gy8
- Full breakdown: https://cutmap.co/v/logitech-flip-folio-flip-into-joy

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/logitech-flip-folio-flip-into-joy.