# Logitech — Signature Comfort Plus: Laundry on a Call

A 16-second vertical social ad that plays a relatable work-from-home joke, a man folding towels in the laundry room on a status call, then cuts to a close-up of a relaxed hand on the Signature Comfort Plus mouse and lands the product name and logo.

- Code: AD-0419
- Kind: Ad
- Format: Problem and solution
- Brand: Logitech
- Length: 16.1s · 8 beats · 29.9 beats/min · 1 hard cut
- Industry: Consumer electronics, Hardware, Productivity
- Style: Live action, Light UI, Captions, Minimal, Premium, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=9hH9DOdX6gM
- Full breakdown: https://cutmap.co/v/logitech-signature-comfort-plus-laundry-on-a-call

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/logitech-signature-comfort-plus-laundry-on-a-call.