# Lucid — Air Grand Touring Has Arrived

A 74-second live-action launch film that moves from a calm coastal sunrise to forest roads and then a desert race track, with three spec callouts per car. It ends on the Lucid wordmark and a YouTube end card.

- Code: LN-1034
- Kind: Launch film
- Format: Live-action product film
- Brand: Lucid Motors
- Length: 74.0s · 31 beats · 25.1 beats/min · 28 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Premium, Serif type, No voiceover, Music-led, Fast cutting
- Original: https://www.youtube.com/watch?v=6mEB8f0MrLs
- Full breakdown: https://cutmap.co/v/lucid-air-grand-touring-has-arrived

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-air-grand-touring-has-arrived.