# Lucid Air — Not Beginner's Luck

A 40-second TV spot that cuts a coastal-road drive of the Lucid Air into three spec statements on black: range, horsepower and an award. It ends on a lockup and a YouTube end card.

- Code: AD-0305
- Kind: Ad
- Format: Live-action product film
- Brand: Lucid Air
- Length: 40.1s · 22 beats · 32.9 beats/min · 21 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Live action, Product macro, Fast cutting, Big type, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=WW5cB2UWTX0
- Full breakdown: https://cutmap.co/v/lucid-air-not-beginner-s-luck

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-air-not-beginner-s-luck.