# Lucid — Air Sapphire launch film

A wordless, music-led car film that follows the Lucid Air Sapphire around a desert track from midday through golden hour to dusk. The only copy is a title card at 10s and a logo with end links, and the film ends on close-up details after a long run of chase and drone shots.

- Code: LN-1010
- Kind: Launch film
- Format: Live-action product film
- Brand: Lucid Motors
- Length: 84.2s · 19 beats · 13.5 beats/min · 29 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Live action, Music-led, No voiceover, Fast cutting, Whip pans, Serif type
- Original: https://www.youtube.com/watch?v=0LpMEUqGv74
- Full breakdown: https://cutmap.co/v/lucid-air-sapphire-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-air-sapphire-launch-film.