# Lucid — Declaration of Performance (America 250)

A 60-second desert film that sends three Lucid cars through a launch countdown and a red, white and blue smoke drift, then writes '250' in coloured smoke. Three short lines of type carry the message; there is no voiceover.

- Code: BR-0248
- Kind: Brand film
- Format: Brand manifesto
- Brand: Lucid
- Length: 60.1s · 22 beats · 22 beats/min · 46 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Fast cutting, Product macro, Slow and deliberate
- Original: https://www.youtube.com/watch?v=tnF6tYAAMeQ
- Full breakdown: https://cutmap.co/v/lucid-declaration-of-performance-america-250

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-declaration-of-performance-america-250.