# Lucid Gravity — Is Your Family Built for the Gravity?

A 60-second live-action car ad that frames a family as test subjects in a secret lab, then follows each member through a drive in the Gravity SUV. Each family member gets one fast personal moment before it ends on a dusty hero shot, the logo and a demo-drive call to action.

- Code: AD-0255
- Kind: Ad
- Format: Live-action product film
- Brand: Lucid Motors
- Length: 60.1s · 25 beats · 25 beats/min · 44 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Premium, Fast cutting, Characters, Humorous, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=9ETUvhOqwR0
- Full breakdown: https://cutmap.co/v/lucid-gravity-is-your-family-built-for-the-gravity

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-gravity-is-your-family-built-for-the-gravity.