# Lucid — Gravity UAP Over NYC

A mock breaking-news broadcast in which an anchor, a field reporter and an eyewitness treat the arrival of the Lucid Gravity SUV as a UFO event, then cut to cinematic reveal footage of the car and a crowd. The parody carries the real specs in the news ticker and ends on the Gravity lockup.

- Code: LN-1165
- Kind: Launch film
- Format: Problem and solution
- Brand: Lucid
- Length: 118.9s · 24 beats · 12.1 beats/min · 21 hard cuts
- Industry: Automotive, Mobility
- Style: Humorous, Dialogue, Captions, Cinematic, Voiceover, Characters, Device mockups
- Original: https://www.youtube.com/watch?v=ZluOrzZNEdY
- Full breakdown: https://cutmap.co/v/lucid-gravity-uap-over-nyc

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-gravity-uap-over-nyc.