# Lucid — Greatness Never Rests

A 30-second brand manifesto that opens on the awards Lucid has won, then cuts away from them into a fast montage of driving, engineering and design work, and ends back on the award laurels beside the logo. The argument is that awards are proof, but the work goes on.

- Code: BR-0180
- Kind: Brand film
- Format: Brand manifesto
- Brand: Lucid
- Length: 30.1s · 22 beats · 43.9 beats/min · 27 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Fast cutting, Music-led, No voiceover, Beat-synced edit, Glitch
- Original: https://www.youtube.com/watch?v=CfSvwfekd30
- Full breakdown: https://cutmap.co/v/lucid-greatness-never-rests

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-greatness-never-rests.