# Lucid Motors — Greatness Never Rests, Trailer #1

A 30-second film-trailer parody for Lucid's cars. It borrows the look of a movie trailer, with a production card, a ratings-style end card and critic quotes with laurels, and cuts fast through desert, track and snow driving to one tagline and a black logo card.

- Code: AD-0323
- Kind: Ad
- Format: Montage
- Brand: Lucid Motors
- Length: 30.1s · 27 beats · 53.8 beats/min · 27 hard cuts
- Industry: Automotive, Mobility
- Style: Fast cutting, Cinematic, Beat-synced edit, Music-led, No voiceover, Serif type, Big type, Premium
- Original: https://www.youtube.com/watch?v=eivX03iH90A
- Full breakdown: https://cutmap.co/v/lucid-motors-greatness-never-rests-trailer-1

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-motors-greatness-never-rests-trailer-1.