# Lucid Motors — Greatness Never Rests, Trailer #2

A 30-second movie-trailer parody for the Lucid Air that opens on a studio card with award laurels, runs a fast montage of wheels, light trails, interior and night driving, and ends on 'Greatness Never Rests' over Earth at night and the Lucid lockup.

- Code: AD-0294
- Kind: Ad
- Format: Brand manifesto
- Brand: Lucid Motors
- Length: 30.1s · 17 beats · 33.9 beats/min · 13 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Dark UI, Kinetic type, Serif type, Fast cutting, Match cuts, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=OyKOmMmRjSw
- Full breakdown: https://cutmap.co/v/lucid-motors-greatness-never-rests-trailer-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lucid-motors-greatness-never-rests-trailer-2.