# Luma — Introducing Dream Machine

A fast, music-led launch film for an AI video model. Big colour-coded type words (Text to Video, Image to Video, Action, Expressive Characters, Camera Moves) each open a burst of generated clips, then a wall of community clips leads to a 'Try NOW' call to action.

- Code: LN-0094
- Kind: Launch film
- Format: Feature tour
- Brand: Luma
- Length: 33.4s · 17 beats · 30.5 beats/min · 19 hard cuts
- Industry: AI, Creative studio, Media
- Style: Big type, Kinetic type, Fast cutting, Music-led, No voiceover, Split screen, Beat-synced edit, Cinematic
- Original: https://x.com/LumaLabsAI/status/1800921380034379951
- Full breakdown: https://cutmap.co/v/luma-introducing-dream-machine

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/luma-introducing-dream-machine.