# Luma — Introducing Luma Agents

A 68-second launch film that moves from a quote and the Luma wordmark through a live-action story of exhausted creatives, into a prompt, a particle 'thinking' state, and a canvas of AI-made work that multiplies into a zoom tunnel and the line 'Be Prolific'.

- Code: LN-0291
- Kind: Launch film
- Format: Problem and solution
- Brand: Luma
- Length: 68.4s · 26 beats · 22.8 beats/min · 33 hard cuts
- Industry: AI, Creative studio, Marketing
- Style: Cinematic, Dark UI, Light UI, Morph transitions, Music-led, No voiceover, Fast cutting, Push-ins
- Original: https://x.com/LumaLabsAI/status/2029648371766423958
- Full breakdown: https://cutmap.co/v/luma-introducing-luma-agents

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/luma-introducing-luma-agents.