# Luma — Introducing Modify Video

A launch film that shows a raw phone clip, then the same performance rebuilt as a film scene, over and over. Four one-word verb cards (Reimagine, Perform, Change, Redesign) split the film into chapters, and a fast montage and a logo end it.

- Code: LN-0109
- Kind: Launch film
- Format: Feature tour
- Brand: Luma
- Length: 63.8s · 29 beats · 27.3 beats/min · 52 hard cuts
- Industry: AI, Creative studio, Media
- Style: Split screen, Morph transitions, Beat-synced edit, Music-led, No voiceover, Cinematic, Fast cutting
- Original: https://x.com/LumaLabsAI/status/1930271899420111132
- Full breakdown: https://cutmap.co/v/luma-introducing-modify-video

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/luma-introducing-modify-video.