# Luma — Pizza Baby

A deadpan comic spot in which a man with a moustache goes through a hospital delivery and gives birth to a baby with a moustache, who holds a pizza box labelled LUMA. The spot ends on a bedside still life with a card reading "It's a Pizza!". It is a Luma Dream Brief entry that shows the kind of weird idea the brief wants made.

- Code: AD-0479
- Kind: Ad
- Format: Other
- Brand: Luma
- Length: 34.9s · 15 beats · 25.8 beats/min · 14 hard cuts
- Industry: AI, Creative studio, Media
- Style: Cinematic, Humorous, Characters, Photoreal, Push-ins, Music-led, Fast cutting, No voiceover
- Original: https://www.youtube.com/watch?v=zrdS6u2e_rw
- Full breakdown: https://cutmap.co/v/luma-pizza-baby

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/luma-pizza-baby.