# Luma — The Hug

A 94-second, dark and quiet film in which a man sits alone, then hugs his late mother, who is recreated with Luma's AI tools. It opens with a promise of truth typed on black and closes on a plea to give a prize to the film.

- Code: BR-0308
- Kind: Brand film
- Format: Brand manifesto
- Brand: Luma
- Made by: Roman Jonsson, Melina Nakaluk, Michael Robb
- Length: 94.3s · 17 beats · 10.8 beats/min · 5 hard cuts
- Industry: AI, Creative studio, Media
- Style: Cinematic, Emotional, Slow and deliberate, Dark UI, Captions, No voiceover, Push-ins, Premium
- Original: https://www.youtube.com/watch?v=lVskemTwfEU
- Full breakdown: https://cutmap.co/v/luma-the-hug

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/luma-the-hug.