# Lume — Introducing the robotic lamp

A single-take 3D render of a quiet bedroom. A person tidies the bed and walks out, and the two floor lamps turn out to be robot arms that fold the laundry she left behind. No cuts, no voiceover, just a title, two captions and a pre-order line.

- Code: LN-0117
- Kind: Launch film
- Format: 3D animated story
- Brand: Lume
- Length: 31.3s · 6 beats · 11.5 beats/min · 0 hard cuts
- Industry: Hardware, Consumer electronics
- Style: 3D render, Photoreal, One continuous camera, Slow and deliberate, Captions, Minimal, Music-led, No voiceover
- Original: https://x.com/aaronistan/status/1949862617872478664
- Full breakdown: https://cutmap.co/v/lume-introducing-the-robotic-lamp

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/lume-introducing-the-robotic-lamp.