# Mark — Mark II founder launch film

A founder-led launch film that alternates a seated talking-head with product b-roll and app shots to introduce a $159 AI bookmark and highlighter. Yellow serif subtitles carry every spoken line, and it ends on price, ship date and a black logo card.

- Code: LN-0247
- Kind: Launch film
- Format: Founder-led film
- Brand: Mark
- Length: 165.2s · 26 beats · 9.4 beats/min · 38 hard cuts
- Industry: Consumer electronics, Hardware, AI
- Style: Live action, Light UI, Captions, Device mockups, Premium, Cinematic, Product macro, Dialogue
- Original: https://x.com/thinkwithmark/status/2054970441035354562
- Full breakdown: https://cutmap.co/v/mark-mark-ii-founder-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mark-mark-ii-founder-launch-film.