# Matic — Introducing Cues

A founder-led launch film for voice and gesture control of a home cleaning robot. A presenter talks to camera, then shows the robot answering spoken and pointed commands in staged home scenes, and the film closes on press proof and a free-cleaning offer.

- Code: LN-0172
- Kind: Launch film
- Format: Founder-led film
- Brand: Matic
- Length: 124.7s · 34 beats · 16.4 beats/min · 33 hard cuts
- Industry: Hardware, Consumer electronics, AI
- Style: Live action, Cinematic, Captions, Voiceover, Premium, Product macro, Dialogue
- Original: https://x.com/maticrobots/status/2087962897267990915
- Full breakdown: https://cutmap.co/v/matic-introducing-cues

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/matic-introducing-cues.