# Mercedes-Benz — Chicken, Magic Body Control

A letterboxed, no-voiceover ad in which a chicken's head stays almost perfectly still while a handler moves its body. The film borrows that stillness as a metaphor for the car's Magic Body Control suspension, and names the feature only in the last 7 seconds.

- Code: AD-0211
- Kind: Ad
- Format: Live-action product film
- Brand: Mercedes-Benz
- Length: 46.7s · 14 beats · 18 beats/min · 0 hard cuts
- Industry: Automotive
- Style: Live action, Cinematic, Dark UI, Slow and deliberate, Music-led, No voiceover, Premium, Humorous
- Original: https://www.youtube.com/watch?v=nLwML2PagbY
- Full breakdown: https://cutmap.co/v/mercedes-benz-chicken-magic-body-control

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercedes-benz-chicken-magic-body-control.