# Mercedes-Benz — Concept IAA

A 104-second concept-car film that moves from a dark, light-sculpted studio to a white hall, then to a wind tunnel where on-screen Cd values fall step by step as each aerodynamic part is shown. It ends on a black-screen star logo and a social links card.

- Code: LN-0955
- Kind: Launch film
- Format: 3D product hero
- Brand: Mercedes-Benz
- Length: 103.7s · 27 beats · 15.6 beats/min · 50 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Product macro, Dark UI, Technical, Fast cutting
- Original: https://www.youtube.com/watch?v=OvH46eOn_kM
- Full breakdown: https://cutmap.co/v/mercedes-benz-concept-iaa

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercedes-benz-concept-iaa.