# Mercedes-Benz — From fast lane to smooth lane (electric GLC)

A 62-second live-action TV spot in which racing driver Kimi Antonelli swaps the F1 track for a calm drive in the all-new electric GLC with his father. It is told through short cuts between the two men, interior details and street driving, and ends on a sunlit road shot with the tagline and a 'Visit us' end card.

- Code: AD-0213
- Kind: Ad
- Format: Live-action product film
- Brand: Mercedes-Benz
- Length: 61.8s · 22 beats · 21.4 beats/min · 30 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Premium, Dialogue, Captions, Music-led, Device mockups
- Original: https://www.youtube.com/watch?v=ep3k4hsbS9w
- Full breakdown: https://cutmap.co/v/mercedes-benz-from-fast-lane-to-smooth-lane-electric-glc

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercedes-benz-from-fast-lane-to-smooth-lane-electric-glc.