# Mercedes-Benz — Vision EQ Silver Arrow world premiere

A music-led, voiceless show-car film that starts on a designer's pencil sketch, then moves through the finished CGI car in a grey hangar and on a race track, detail by detail, before closing on the star logo and a YouTube end card.

- Code: LN-0978
- Kind: Launch film
- Format: 3D product hero
- Brand: Mercedes-Benz
- Length: 62.9s · 29 beats · 27.7 beats/min · 25 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Product macro, Music-led, No voiceover, Slow and deliberate, Monochrome, Push-ins
- Original: https://www.youtube.com/watch?v=gM_nAYpdxHQ
- Full breakdown: https://cutmap.co/v/mercedes-benz-vision-eq-silver-arrow-world-premiere

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercedes-benz-vision-eq-silver-arrow-world-premiere.