# Mercedes-Maybach — SL 680 Monogram Series, Grand Opening

A 105-second cinematic launch film with no voiceover. A model in a mirrored jacket and red cape crosses a desert under a giant planet, pulls open a red door and unveils the red SL 680 in a red room. The car then drives out into the dunes, and the film ends on the Maybach and Mercedes logos.

- Code: LN-0921
- Kind: Launch film
- Format: Brand manifesto
- Brand: Mercedes-Maybach
- Length: 105.3s · 27 beats · 15.4 beats/min · 39 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Music-led, No voiceover, Slow and deliberate, Morph transitions, Push-ins, Photoreal
- Original: https://www.youtube.com/watch?v=JgHpOWYcDsA
- Full breakdown: https://cutmap.co/v/mercedes-maybach-sl-680-monogram-series-grand-opening

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercedes-maybach-sl-680-monogram-series-grand-opening.