# Mercury — Founder tools launch

A silent, type-led launch film that states a founder problem, pushes through a line-art calculator into a lavender gradient, then scrolls a list of nine free tools to a URL. No product UI is shown; the tool names carry the proof.

- Code: LN-0639
- Kind: Launch film
- Format: Kinetic type film
- Brand: Mercury
- Length: 21.4s · 8 beats · 22.4 beats/min · 0 hard cuts
- Industry: Fintech, Banking, SaaS
- Style: Minimal, Kinetic type, Light UI, Push-ins, Morph transitions, Gradients, No voiceover, Slow and deliberate
- Original: https://x.com/mercury/status/1904611995179004001
- Full breakdown: https://cutmap.co/v/mercury-founder-tools-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercury-founder-tools-launch.