# Mercury — Personal banking launch film

A 57-second launch film that runs archival footage under a one-sentence manifesto, turns to a black card reading 'It's time banking evolved.', shows two quick product UI moments, then ends on real customer tweets asking for personal banking and the Mercury Personal lockup.

- Code: LN-0543
- Kind: Launch film
- Format: Brand manifesto
- Brand: Mercury
- Length: 57.0s · 20 beats · 21.1 beats/min · 38 hard cuts
- Industry: Fintech, Banking
- Style: Cinematic, Captions, Fast cutting, Light UI, Kinetic type, Music-led, No voiceover, Retro
- Original: https://x.com/mercury/status/1999124523795267608
- Full breakdown: https://cutmap.co/v/mercury-personal-banking-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercury-personal-banking-launch-film.