# Mercury — Physical Checkbooks

A 15-second launch film that opens on a hand writing a cheque with a dip pen in warm, vintage light, then clears to a pale page where a calligraphic line turns the old object into a product announcement. It ends on the Mercury logo.

- Code: LN-0730
- Kind: Launch film
- Format: Live-action product film
- Brand: Mercury
- Length: 15.1s · 7 beats · 27.9 beats/min · 3 hard cuts
- Industry: Fintech, Banking
- Style: Live action, Cinematic, Serif type, Handwritten type, Minimal, Slow and deliberate, Music-led, No voiceover
- Original: https://x.com/mercury/status/2079597347026464917
- Full breakdown: https://cutmap.co/v/mercury-physical-checkbooks

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/mercury-physical-checkbooks.