# Meta Ray-Ban Display — 10 Years in the Making

A documentary-style brand film that opens on a private first-try moment with the new display glasses, rewinds through a decade of Meta's glasses milestones year by year, then returns to the present with the launch stage demo and a closing question about what comes next.

- Code: BR-0116
- Kind: Brand film
- Format: Brand manifesto
- Brand: Meta Ray-Ban Display
- Length: 125.4s · 24 beats · 11.5 beats/min · 49 hard cuts
- Industry: Consumer electronics, Hardware, AI
- Style: Documentary, Cinematic, Match cuts, Music-led, Retro, Captions, Premium
- Original: https://www.youtube.com/watch?v=LIvpjFZwx4Q
- Full breakdown: https://cutmap.co/v/meta-ray-ban-display-10-years-in-the-making

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/meta-ray-ban-display-10-years-in-the-making.