# Meta Ray-Ban Display — Introducing the AI glasses

A launch film that opens on one line of type and a dark product reveal, then shows the in-lens display through the wearer's eye, using lens-view overlays cut against cinematic live action. A wrist band is introduced as the control, and the film closes on 'Look Forward' and a floating product hero.

- Code: LN-0966
- Kind: Launch film
- Format: Live-action product film
- Brand: Meta Ray-Ban Display
- Length: 56.8s · 40 beats · 42.2 beats/min · 44 hard cuts
- Industry: Consumer electronics, Hardware, AI
- Style: Cinematic, Premium, Music-led, No voiceover, Fast cutting, Device mockups, Push-ins, Beat-synced edit
- Original: https://www.youtube.com/watch?v=hrj4NQuE93M
- Full breakdown: https://cutmap.co/v/meta-ray-ban-display-introducing-the-ai-glasses

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/meta-ray-ban-display-introducing-the-ai-glasses.