# Miro — Aura design language film

A 51-second launch film for Miro's new design language, Aura. It moves from logo construction and icons to type, colour and glossy 3D reactions, then to design principles and a yellow sign-off. Collaborator cursor tags appear throughout.

- Code: BR-0031
- Kind: Brand film
- Format: Brand manifesto
- Brand: Miro
- Length: 51.0s · 24 beats · 28.2 beats/min · 13 hard cuts
- Industry: SaaS, Design tools, Productivity
- Style: Light UI, Kinetic type, 3D render, Morph transitions, Match cuts, Music-led, No voiceover, Playful
- Original: https://x.com/MiroHQ/status/1917557000906408213
- Full breakdown: https://cutmap.co/v/miro-aura-design-language-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/miro-aura-design-language-film.