# monday.com — Firefighting is a job. Just not yours.

A live-action to product-UI ad. A stressed office worker sits under a ceiling sprinkler, a page-curl turn reveals monday.com's AI risk detection and dashboards, then a hard cut back to the same office where the sprinkler pops champagne over him.

- Code: AD-0249
- Kind: Ad
- Format: Problem and solution
- Brand: monday.com
- Length: 30.4s · 12 beats · 23.7 beats/min · 3 hard cuts
- Industry: SaaS, Productivity, AI
- Style: Light UI, Live action, Push-ins, Music-led, No voiceover, Humorous, Premium
- Original: https://www.youtube.com/watch?v=1Qz1RXvJIug
- Full breakdown: https://cutmap.co/v/monday-com-firefighting-is-a-job-just-not-yours

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/monday-com-firefighting-is-a-job-just-not-yours.