# monday.com — Projects falling apart

A 37-second ad that opens on a live-action office gag, with a stressed worker and a cracking glass wall, then goes into the monday.com product to plan a project. It returns to the office to pay off the joke with a relaxed worker and ends on the logo.

- Code: AD-0360
- Kind: Ad
- Format: Problem and solution
- Brand: monday.com
- Length: 37.1s · 14 beats · 22.6 beats/min · 2 hard cuts
- Industry: SaaS, Productivity, AI
- Style: Light UI, Cursor-led, Push-ins, Humorous, Live action, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=hRxM3qeWYOA
- Full breakdown: https://cutmap.co/v/monday-com-projects-falling-apart

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/monday-com-projects-falling-apart.