# monday.com — Start with a bang

A 37-second ad that opens on a calm office worker, blows the office apart in a burst of paper, then shows the product doing the work: template center, a vendor table, an AI sidekick that builds a launch board. It closes on the same worker typing in the same calm office, then a black end card.

- Code: AD-0333
- Kind: Ad
- Format: Feature tour
- Brand: monday.com
- Length: 36.8s · 17 beats · 27.7 beats/min · 2 hard cuts
- Industry: SaaS, Productivity, AI
- Style: Light UI, Cursor-led, Morph transitions, Live action, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=cFdsvxr15XY
- Full breakdown: https://cutmap.co/v/monday-com-start-with-a-bang

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/monday-com-start-with-a-bang.